Digital Event: Online Only

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

More than any other topic, when an ATDC company wants to talk marketing they want to talk content marketing. Part of the reason is because it's a broad topic. White papers, Clubhouse, YouTube, social and so much more. How do you create the content? How do you best distribute the content? What's the best cadence?

Do you feel a little overwhelmed by it all? Good news is you're not alone. Most ATDC companies want to do it more (or at all), but get stuck starting.

As the kids on YouTube say, "let's talk about that." We're going to host a portfolio-only roundtable to about ideas for starting and improving your content marketing strategy.

Join us and share your thoughts and learn from others trying to do it right.

Registration link:

• ATDC Accelerate and Signature startup teams can click here to register. 

The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.

Registration 

• Get in touch with the team at Tech Alpharetta to get signed up. 

Come and learn what ATDC is all about! At this info session you will learn more about ATDC  membership and qualifications, find out about member benefits, and how to make the most of your membership.

REGISTRATION LINKS

• Click here to preregister.

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.

Registration 

• Get in touch with the team at Tech Alpharetta to get signed up. 

Join us in the morning for coffee with a Catalyst. Catalysts help ATDC entrepreneurs build successful technology companies through coaching. This event is open to the public and welcomes entrepreneurs from concept-stage and beyond. You do not need to be an ATDC member to join, but this is a great opportunity to see if ATDC membership could help you advance your startup. Other events that are open to the public are the ATDC Info Session and Entrepreneurs' Night.

Registration Links

• Click here to register.

Please absolutely no service providers. Coffee with a Catalyst is only for entrepreneurs thinking about and/or doing a startup. This is not a sales networking opportunity.

Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.

You are welcome to bring your own lunch.

REGISTRATION LINK

This course is a prerequisite for Customer Discovery Tools and Customer Discovery Lab. You are only required to take it once.

• Click here to register.

Does your startup have physical products in its vision? Does it face the 'build it' challenge? Does it need to build prototypes? Products? Does it need to build manufacturing processes? Does it need support or access to big ticket tooling and facilities in order to build? If the answer to any of these questions is yes, then the Product Circle may be for you. Come and participate in this discussion among peers, whether your product is in the idea stage or has already entered the market. This circle is also an excellent entry point to learn about the myriad of lab facilities available at Georgia Tech for use by startups.

Registration link

• Click here to register.