Digital Event: Online Only

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.

Registration 

• Get in touch with the team at Tech Alpharetta to get signed up. 

A talented and diverse group, ATDC Signature entrepreneurs are always willing to help their peers by sharing their first-hand experiences. The CEO Roundtables play an important part in the ATDC Signature experience and are often cited as one of the biggest benefits of being an ATDC Signature company.

Every week, ATDC Signature CEOs gather for peer-to-peer networking and peer learning. The 'closed door' roundtables are designed to enable ATDC entrepreneurs to discuss their business and technology challenges, successes, and failures.

This event is for ATDC Signature CEOs only and is not open to the public.

If you're building and scaling a B2B tech company, then this event is for you.

If you're a tech startup challenged with negotiating and closing sales when selling to another business, then this event is for you.

If you have questions that you'd like to ask about increasing your sales, then this event is for you.

Join ATDC at Georgia Tech with special guest, Christine Rogers of Aspireship sharing how to succeed in B2B sales.

Registration

• Click here to register on Eventbrite.

Join your fellow ATDC Accelerate founders and CEOs together with members of the ATDC team for a virtual and interactive discussion.

Registration

• Accelerate CEOs can click here to preregister.

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.

Registration 

• Get in touch with the team at Tech Alpharetta to get signed up. 

A talented and diverse group, ATDC Signature entrepreneurs are always willing to help their peers by sharing their first-hand experiences. The CEO Roundtables play an important part in the ATDC Signature experience and are often cited as one of the biggest benefits of being an ATDC Signature company.

Every week, ATDC Signature CEOs gather for peer-to-peer networking and peer learning. The 'closed door' roundtables are designed to enable ATDC entrepreneurs to discuss their business and technology challenges, successes, and failures.

This event is for ATDC Signature CEOs only and is not open to the public.

A talented and diverse group, ATDC Signature entrepreneurs are always willing to help their peers by sharing their first-hand experiences. The CEO Roundtables play an important part in the ATDC Signature experience and are often cited as one of the biggest benefits of being an ATDC Signature company.

Every week, ATDC Signature CEOs gather for peer-to-peer networking and peer learning. The 'closed door' roundtables are designed to enable ATDC entrepreneurs to discuss their business and technology challenges, successes, and failures.

This event is for ATDC Signature CEOs only and is not open to the public.