Clearly articulating what your company does and why it is unique is a requirement for any successful startup company. One tool to achieve this objective is a positioning statement.
A positioning statement is a short claim that defines the benefits you offer to your customers while expressing the essence of your business in a way that is clear, concise, and compelling. It is an important instrument that helps you with your market placement and leads to:
- A strong differentiator between you and your competitors
- Consistent communication of your message
- Increased effectiveness of your fundraising, marketing, product development, and sales efforts
PeachSeedz recently opened a library which contains documents and templates of interest to startups. The Best Practices: Positioning Statement document can help you create a positioning statement for your company. You and your team can use this simple tool to guide you through the creative process and ensure a strong, effective message.