Worthix was born into the Experience Era where customers are the backbone, and customer centricity is the soul of every company. We help companies understand their worth and keep their value propositions updated. Our challenge is to take on this market with technologies tailored to tap into customers’ decision-making process, capture the voice of customer and harness raw, unbiased insight that delivers a clear portrait of what value means to customers.
TITLE: Founder & CEO
Guilherme Cerqueira is the founder & CEO at Worthix, Market Research Professional, ESOMAR member, with 18 years of experience helping large enterprises understand the correlation of customer experiences and business results. Cerqueira is a pioneer in using Artificial Intelligence for CX surveys and methodologies and has used his background in psychology to pinpoint how consumer behavior affects loyalty and churn. Some early adopters of Worthix A.I. Surveys are Verizon, Blizzard Studios, FCA, Volvo, Santander, Accenture, TechCrunch, and many others.