Layr

What We Are

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model that allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, and without speaking to a human all while paying for it monthly on a credit card.

What We Are Not

We are not just another insurance comparison engine, aggregator, or lead generator tricking business owners into enduring the same slow and frustrating insurance process by wrapping a complicated application in a fancy website or colorful user interface only to pass you off to a third party after you buy.

Our Mission

Our entire team is determined to make high quality commercial insurance easily accessible and affordable for the more than 25 million small businesses throughout America. We firmly believe that small business is the backbone of the American economy and we don’t feel it’s fair that they struggle getting their hands on the resources larger enterprises benefit from. Liability insurance is a critical piece of protection for the often vulnerable small business, yet far too many companies are operating without it. We are changing this reality.

Our Inspiration

There are very few industries left that have yet to truly embrace technology for it’s potential positive impacts. The commercial insurance industry is one of them. In fact, this is an industry that hasn’t really embraced any form of technology since deciding to adopt the use of email as an alternative to the fax machine. At Layr, we’re at the forefront of designing, developing, and implementing technology to push this enormous and overwhelmingly tech-averse industry into the digital age. By combining our deep insurance knowledge, understanding, and experience with modern technologies like machine learning and artificial intelligence, we have created an entirely new and more effective way do distribute an essential business service to the deeply neglected small business market.