2019-08-20 10:00 am - 2019-08-20 12:00 pm
Join us every Tuesday from 10:00 am - 12:00 pm for office hours with US Bank and Elavon.
2019-08-20 11:30 am - 2019-08-20 1:30 pm
This is a follow-on class from Customer Discovery Theory. The purpose of this class is to work with the entrepreneurs to make sure they are ready to move forward with the discovery process - actually interviewing potential customers. We will review the entrepreneurs' business hypothesis, initial set of interview questions, and tools to help build a persona of potential customers.
REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES
Customer Discovery Theory is a prerequisite for this class.
2019-08-21 9:00 am - 2019-08-21 11:00 am
Justworks is an all-in-one HR platform that automates and manages payroll, benefits, HR, and compliance for teams ranging from 2-100 employees.
Founders can outsource their HR compliance risk, resulting in less paperwork and increased peace of mind. Justworks customers get access to rich, “big company” benefits, including medical insurance through a master policy with Aetna, Dental, Vision, 401K, ClassPass, commuter benefits, and more.
And all ATDC startups and graduates receive their first month of Justworks free through the ATDC Marketplace!
2019-08-21 11:30 am - 2019-08-21 1:00 pm
Join us at ATDC's Marketing Technology Meetup Series. Held monthly on the 3rd Wednesday of each month, we will meet to hear expert presentations, share best practices and discuss the behavioral trends and technologies that are disrupting the modern customer journey.
STRIKING THE RIGHT BALANCE IN MARKETING AN ENTERPRISE-FOCUSED STARTUP
Will Devlin, VP, Marketing, of MessageGears
Challenges arise when, as a startup, you’re marketing to the enterprise. Those challenges are even greater when your competitors are also large, established enterprise companies. Grit, patience, and organization are all key to making your business successful at these early stages. In this discussion, Will draws from his nearly two decades of marketing experience, both for large consumer-facing brands and small technology startups, to provide practical advice for building a strong marketing foundation and winning as an underdog.
3 Key Takeaways:
- Marketing to the enterprise as a startup requires striking the right balance with brand, positioning, and messaging
- Aligning marketing, sales, product, and customer service is essential for success
- Identifying, evaluating, and selecting the right tools for your MarTech stack is an important process for accomplishing your goals and helping you scale
Who Should Attend
- Marketing executives looking to keep up with the latest trends from expert practitioners and the latest tech reshaping marketing departments
- Innovators developing the next MarTech or sales tech tool that will forever change the way people and companies buy
- The recently initiated marketing pro looking for an outlet to network with other like-minded pros
11:30 am - 11:45 am: Check-in
11:45 am - 12:50 pm: Presentation and/or Demo and Q&A
12:50 pm - 1 pm: Networking
Bring your own lunch.
Note: Lunch sponsorships are available.
UPCOMING MONTHLY MEETING DATES:
SEPT 18, 2019
OCT 16, 2019
2019-08-21 1:00 pm - 2019-08-21 4:00 pm
East West Manufacturing is a global manufacturing company founded in Atlanta, GA in 2001. They help companies become more competitive by producing their components or assemblies to high-quality standards in countries where it is strategically advantageous. They also provide thier customers access to a global supply chain.
East West will provide office hours to ATDC members in the areas of design, manufacturing, electronics, and supply chain solutions. Speakers and experts will rotate month to month.
2019-08-21 2:00 pm - 2019-08-21 4:00 pm
Are you a startup or small business interested in doing business in Europe? Then this seminar is for you! The state of Georgia's U.K. trade representative, Conor Griffiths, will talk to companies about doing business in the U.K. and Ireland. Following a brief presentation, attendees will have the opportunity to ask questions about how to use the state's free trade services to reach customers and establish partnerships in the U.K. and Ireland.
Please RSVP to Shehzin Tietjen at firstname.lastname@example.org by August 16th.
2019-08-22 11:00 am - 2019-08-22 1:00 pm
Kuck Immigration Partners' experienced attorneys and paralegals assist employers and employees with business and professional visas, labor certifications, immigrant visas, consular representation, and citizenship matters before the USCIS. The firm's attorneys are also well known and respected advocates for clients.Â
2019-08-22 11:30 am - 2019-08-22 1:30 pm
Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?
Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.
After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.
How does it work?
- Multi-week intensive program. You should commit to attend every week.
- Each week, make assumptions about what needs to be true about your business model to succeed.
- Design tests to disprove each assumptions.
- Collect data and interpret the results.
- Update your business model canvas based on what you have learned.
- Present your findings to the teaching team and get thoroughly thrashed.
You will be expected to talk to at least 10 potential customers each week.
Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.