It’s celebration time for the online world of antiques and collectibles. This week, WorthPoint announced plans to acquire GoAntiques, a well-established online network for buying and selling antiques. The acquisition translates into a whopping 1 million-plus visitors a month to the WorthPoint site. The combined companies now rank above PBS’s Antiques Roadshow at the top of organic search for antiques. Truly, this is a great marketing coup for the Atlanta-based WorthPoint. Expect to see rapid acceleration in the site’s already significant organic growth.
With 100 million avid collectors around the world and the global collectibles market estimated at $150 billion a year, combining two of the premier websites for art, antiques and collectibles was just common sense for Will Seippel, Founder and CEO of WorthPoint Corporation and Jim Kamnikar, President and CEO of GoAntiques, Inc. – and we agree! It’s exciting times for growing companies like WorthPoint.
Go to your basement, grab a "collectibles" item and check it out for yourself!