Springbot, an ATDC Graduate Company that helps small and medium online businesses optimize their digital marketing through its eCommerce marketing platform, said it raised $6 million in a funding round.
TTV Capital led the round, which also included increased participation by existing investors such as TechOperators as well as a contribution from Silicon Valley Bank, a new investor.
Springbot has increased its customer base by more than 500 percent over the last 12-month period and currently serves more than 400 online retailers. “Our growth has been accelerating and this latest funding will be used to continue investing in our innovative eCommerce marketing platform and continue increasing our sales, marketing and customer experience efforts” Brooks Robinson, Springbot’s co-founder and CEO, said in a statement.
Springbot also said Mark Johnson, former vice chairman of CheckFree and current partner at TTV Capital, will join its board of directors. Johnson brings a wealth of eCommerce and FinTech experience to fast-growing Springbot. Current board members include Dave Gould, partner at TechOperators, Allen Nance, partner at TechSquare Labs and Robinson.
“This is an exciting time in Springbot’s history and I am excited to join the board of the company that is revolutionizing the eCommerce industry for small and medium business,” Johnson said in a statement. “Springbot has a tremendous team and I look forward to working with this innovative company as it embarks on a path to further capitalize on their unique product offering and continued growth.”
Founded in 2012, Springbot is a Gold Technology partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing Robotics service that helps eCommerce stores drive more traffic, conversions and overall revenue.