ATDC Graduate Neurotic Media, a B2B music aggregation and streaming service, has announced that they have been acquired by Peloton. This is the first acquisition for Peloton. The entire team at Neurotic Media will stay on in their Atlanta headquarters as a standalone subsidiary, with founder Shachar “Shac” Oren taking a VP role with Peloton, working under Peloton’s Head of Music Paul DeGooyer.
Founded in 2001, Neurotic Media is a digital music aggregator, streaming and download source. They graduated from the ATDC in 2008. Their do-it-yourself admin platform allows content owners such as artists, record companies, and distributors to manage their digital assets on a project-by-project basis. This includes both business-to-business-to-consumer initiatives and direct-to-consumer projects. This allows companies to quickly and easily connect with and use music that fits their brand.
Peloton brings high quality workouts to a users home, and music is a major part of their platform.
“Our Members have embraced music as central to the Peloton experience and consistently rank it as one of the top aspects of the brand,” said DeGooyer. “The addition of Shac and his amazing team to the Peloton family will help us rapidly deploy new music features we know our Members want, along with some unique innovations we think they’ll love.”
“We’re proud to join Peloton’s world-class team, and excited to help bring the kind of Member experience breakthroughs the brand is known for to their already powerful music solution,” added Neurotic Media’s Oren. “Peloton’s platform, instructors and community present a rich environment for music ideation and innovation. We’re looking forward to amplifying Peloton’s technology to help Members achieve their fitness goals while discovering great music along the way.”
About Neurotic Media
Neurotic Media is a leading white-label music service provider whose platform and services offer proven ways to drive consumer behavior and increase revenue. Neurotic Media is licensed by both major and independent record companies to take care of all back-office functions for its customers in a turn-key, Software as a Service (SaaS) solution. The company’s cloud-based media platform supports music applications on iOS and Android, hosted website management, and API services for online retailers, record companies, and various consumer brand marketers and agencies. Its customers include major record companies and their top artists, who have leaned on its technology for over a decade to fulfill their needs in digital campaign management. Neurotic Media supports its customers’ deployments with design and development consultation, merchandising services, and best-practices that help customers drive measurable results. For more information, visit www.neuroticmedia.com.
About the Advanced Technology Development Center:
The Advanced Technology Development Center (ATDC), a program of the Georgia Institute of Technology, is the state of Georgia’s technology startup incubator. Founded in 1980 by the Georgia General Assembly which funds it each year, ATDC’s mission is to work with entrepreneurs in Georgia to help them learn, launch, scale, and succeed in the creation of viable, disruptive technology companies. Since its founding, ATDC has grown to become one of the longest running and most successful university-affiliated incubators in the United States, with its graduate startup companies raising $3 billion in investment financing and generating more than $12 billion in revenue in the state of Georgia. To learn more, visit atdc.org.
Founded in 2012, Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Its immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of Members’ favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. The company has a growing number of retail showrooms across the US and, starting later this year, will launch in the UK and Canada. For more information, visit www.onepeloton.com.