Lumense, a developer of real-time chemical sensors capable of continuously monitoring and measuring substances in air and water, said it appointed George Murdoch to vice president of sales. Murdoch, who was most recently an executive vice president at Berkshire Hathaway-owned CTB Inc., brings to Lumense broad experience building customer relationships and channel partnerships in the agricultural technology and food production industries.
Lumense, a Select Company of the Advanced Technology Development Center, offers real-time, chemical and biological sensors derived from $20 million in funded research conducted at Georgia Tech. The company’s continuous ammonia monitor — geared toward the poultry grow-out house, and other agricultural, environmental, and industrial applications — is scheduled to go into production this month.
“George’s leadership experience, industry knowledge, and steady personal style make him an outstanding addition to the growing Lumense team,” Mike Slawson, Lumense’s CEO, said in a statement. “George has achieved his past success by stressing customer service and mutually beneficial business relationships, two attributes we’re trying to ingrain in our culture.”
Murdoch has more than 25 years of experience in leadership roles at CTB. During his tenure in senior management, the agricultural technology company evolved into a global market leader through product innovation and acquisitions. Murdoch was responsible for developing international sales channels, service capabilities, and strategic partnerships. In his most recent position, he developed and led a new business division formed by integrating three European acquisitions with an American operation, and previously held positions of business development manager, general manager – Europe, and sales manager – Latin America.