Supply Chain Technology for a More Agile Logistics Infrastructure
Optimizing Commerce, From Product Flow to Global Efficiency
Georgia is the logistics capital of the United States, where supply chain technology startups and global logistics leaders headquartered in the state play a vital role in driving supply chain innovation and maintaining Georgia’s leadership in global commerce. Home to the world’s busiest airport, the fastest growing deepwater port, a second inland port opening in 2026, and a rail and interstate network that reaches 80% of the U.S. population, Georgia is uniquely positioned to deploy logistics technologies that set the pace for modern movement, connectivity, and operational excellence.
Supply chain technology is essential to the industry’s future yet remains one of the biggest hurdles for startups. The entrenched mindset of “this is how it’s always been done” often stifles innovation, especially in transportation and logistics. But that resistance can’t deter progress. Developing modern, scalable solutions is critical to moving the industry forward.
As Georgia’s technology incubator, one of ATDC’s differentiators is coaching supply chain tech startups as they develop solutions and scale their companies to be understood and embraced by historically low-tech organizations.
I’m Alex Rhodeen,
ATDC’s Supply Chain Tech Catalyst
After college, I joined the Army and served as a Military Police Officer and Drill Sergeant. After leaving the Army, I became the first employee at a startup, and quickly found similarities between military and startup life: every day is different; you must understand the mission and your role in achieving the mission; the task you don’t want to do – no one else wants to do either, so you just do it; in the absence of orders, take initiative; you must stay flexible physically and emotionally or you will break.
I’ve co-founded two supply chain tech startups, including Kanga, which went through ATDC and was acquired by GEODIS in 2016. I’ve lived the startup journey firsthand and believe founders benefit most from honest, experience-based feedback.
My advice for entrepreneurs:
“The most expensive decision is no decision.”
Scale and Strengthen Logistics Technology to Fortify the Global Supply Chain
The global supply chain is more vulnerable than ever before. With outside influences such as economic volatility, cybersecurity threats, labor shortages, and material disruptions, these challenges underscore the urgent need for innovation. Now is the time to scale logistics technology solutions that not only address these vulnerabilities but also future-proof the industry. Just as logistics is vital to Georgia’s economy, technology is essential to its resilience and growth.
ATDC has three levels of programs for startups: Educate, Accelerate, and Signature, with Accelerate and Signature having industry-specific opportunities.
Not Sure What Level You Fit Into?
Startups in this space receive:
- Business strategy guidance from supply chain tech coaches and industry experts.
- Introduction to top-tier investors and non-dilutive grant funding opportunities.
- Access to targeted supply chain-related content such as speakers, panels, and educators in addition to the existing ATDC curriculum.
- Networking and peer events with fellow ATDC founders, CEOs, and industry experts.
- Industry-specific events such as circles, conferences, use-case challenges, etc.
- Access to Georgia’s supply chain ecosystem and introductions to national and international companies and organizations aligned with supply chain technology solutions.
Work Where Supply Chain Innovation Thrives. Rent Office Space at ATDC.
Why settle for generic office space when you can rent space at ATDC for a fraction of the cost, and be surrounded by founders transforming a traditional industry through the use of technology?
Benefits
- Be around like-minded people
- Have your catalyst close by
- Tap into Georgia Tech students, faculty, and researchers
- Engage with technology-related talent
- Limited access to ATDC spaces, such the design studio and AI lab
Features
- 50+ office suites ranging from 500 to 1,500 sq ft
- 10 single and double offices ranging from 138 to 597 sq ft
- Subsidized rent, which also covers utilities, Georgia Tech’s high-speed wireless internet, office furniture, company logo on suite door
- Ability to book conference rooms and rooftop area at no additional charge
- Georgia Tech perks, including access to campus transit, dining facilities, sporting events, discounted rates at the Georgia Tech Hotel and Conference Center, and the opportunity to join the Campus Recreation Center.
Supply Chain Tech Diamond Sponsor
Currently Available
The Home Depot is the world’s largest home improvement specialty retailer. The company operates more than 2,300 retail stores, over 800 branches, and more than 325 distribution centers. All these directly fulfill customer orders across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian Provinces, and Mexico.
With an operation this size, The Home Depot must run with precision to keep shelves stocked, fulfill customer orders on time, and maintain a seamless experience across every channel. Efficiency, optimization, and smart use of technology are essential to staying ahead.
As a Georgia-based company, The Home Depot is also committed to giving back to the state where it was founded. Through its partnership with ATDC, it mentors and supports supply chain and logistics startups, helping grow the next generation of innovators who can strengthen not only The Home Depot’s operations but the broader industry as well.
Platinum Partners
In addition to the Diamond and Platinum Partners, we also offer a Gold Partner Level.
Gold Partners
Meet ATDC’s Supply Chain Tech Startups
From a startup using robotics to load and unload trucks in under five minutes to a company that developed an enterprise photo documentation system, ATDC’s supply chain technology startups are building smarter, more efficient end-to-end solutions, helping supply chains run smoother, more accurately, and more on time.
Frequently Asked Questions
Can ATDC help me raise money for my supply chain technology startup?
If your startup is investor-ready, with a clear understanding of your market, customers, and a strong value proposition, ATDC’s investor network can be a powerful catalyst for growth.
Can you help me sell my supply chain tech solution to customers?
ATDC doesn’t directly market or sell your supply chain tech to customers, but we do have strong industry connections. If your solution effectively addresses real challenges and aligns with customer needs, those relationships can open doors to meaningful opportunities.
What resources does ATDC provide that would be beneficial to logistics technology startups?
ATDC offers a range of resources for startups, including specialized support for logistics technology companies. The supply chain tech catalyst brings deep industry experience as a co-founder of two supply chain startups, providing hands-on coaching. Startups also gain access to industry connections, tailored training, and tools designed specifically for supply chain innovation.
