Cardlytics, an Atlanta-based financial technology company and former Advanced Technology Development Center startup, raised $11.9 million in its latest round.
The company, which helps financial institutions’ marketing efforts more meaningful and measurable, operates bank rewards programs designed to strengthen the banking-customer relationship and boost customer loyalty.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. The company partners with more than 1,500 financial institutions, including Bank of America and PNC, to run banking rewards programs that promote customer loyalty and deepen banking relationships. FULL STORY.