Will My Customers Buy? Part 2

2020-05-11 12:00 pm - 1:00 pm

As a part of our ongoing education for startup entrepreneurs, the ATDC will teach a three-part class series on “Will Customers Buy?” starting May 4th at 12-1pm with the second and third part of the series on May 11th and May 18th.

This series of classes will focus on the customer and reinforces the customer discovery and customer development processes as outlined in the business model canvas. It provides the basics around product definition and identifying customer segments, and demonstrates how the sales and marketing functions must work together to achieve business success.

Students in the class will receive classroom-style learning as well as work with ATDC mentors 1:1 to complete a Value Proposition Canvas (including customer profiles and value maps), Buyer’s Personas, Positioning Statements, and their Buyer’s Journey Map.

The series supplements customer discovery work and the completion of the business model canvas, so those registering need to have attended ATDC’s Customer Discovery Theory and Tool classes as well as completed at least three Customer Discovery Lab sessions.

Jane McCracken, serial entrepreneur and the ATDC’s Assistant Director will teach the class.  Jane has led B2B and B2C companies in the software, healthcare technology, and e-commerce industries during her career.  She raised over $100M in equity funding for her companies and achieved an exit for each.  Before becoming an entrepreneur, Jane established two venture capital funds and an angel network.  She has been with the ATDC for five years and loves helping entrepreneurs build scalable companies.


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  • 2020-09-29 12:00 pm - 2020-09-29 1:00 pm

    About the Class

    Protecting Intellectual Property (IP) is certainly important, but where does fit in the many priorities of any Startup business? We will address this important question in a round table fashion where attendees are encouraged to share their IP journey.  At the roundtable we will have a successful startup CEO and attorneys/advisors who have shepherded many Startups in the past with IP. This class is for any Startup aiming for long term success and wishing to learn from and network with IP experts.

    What you will learn:

    • What aspects of IP are most important to address and how should a young business address them?
    • How does IP and employment intersect?
    • What are best practices for IP security that don’t include filing for a patent or copyright?
    • What are the dangers and pitfalls of ignoring IP questions (or spending too much time focused on them)?

    The following subjects will be addressed over the course of the four-part series:

    1.       What Startups Need to Know About IP

    2.       Finding Value for Your Startup TODAY Using IP

    3.       How Does the World View You Differently Before/After IP?

    4.       IP in Action: How will you most likely use IP assets over time?

    About Georgia Intellectual Property Alliance 

    The Georgia Intellectual Property Alliance® (GIPA #gaipalliance) is empowering Georgia IP to advance society.™ Our mission is to provide the leadership, resources and advocacy to make Georgia a global model for the most efficient and effective ecosystem to facilitate creation, protection, and enablement of intellectual property for the economic and social well-being of our citizens. (https://www.gaipalliance.org/about)