ATDC

Telling Your Story Part 1

2018-08-15 11:30 am - 1:30 pm
ATDC
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

You never get a second chance to make a good impression. What would you say if you got in an elevator with David Cohen, Brad Feld, David Cummings, or Sig Moseley? And if you did a good job at that, would your Executive Summary or Pitch Deck be good enough to get you a real meeting? This two-part workshop helps founders craft their story and practice it.

REGISTRATION LINKS

You must have attended Customer Discovery Theory to attend this workshop.

Related upcoming events

  • Online Event: Customer Discovery Lab
    2021-07-29 11:30 am - 2021-07-29 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.