Selling in Retail

2018-04-18 11:30 am - 1:30 pm
ATDC Library (Formerly 328)
Address: 75 5th St NW, 3rd Floor, Atlanta, GA 30308, USA

This class will provide an introduction to the use of technology in the Retail industry. We will explore all aspects of retail business life cycle including manufacturing, supply chain, merchandising, and the selling. We will also touch on crucial c-suite company roles, techniques for successful selling technology or product within the retail landscape, and give an overview of the incredible shifts happening in retail. The discussion will cover how technology has enabled retail in past years and the explosion of new technologies that are changing retail forever.

About Chris Dudley

Chris has been in the retail industry for 20 years, and held a number of leadership positions including at Macy’s, one of the sector’s iconic brands. He has tenured leadership in all aspects of retail and technology business units. Most recently at Macy’s, he was responsible for creation and development of the mission critical information network and platform to serve as the heart of the retail business as well as technology and architecture guidance for the enterprise. He is recognized for identifying and launching industry changing and industry defining strategies and innovations for chief information officer and C-Suite level executives.

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    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.


    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.