Online Event: Kicking Off Your Customer Discovery Part 2

2020-05-01 12:00 pm - 1:00 pm

Join us on Tuesday and Friday for a special guest series with Brandy Nagel.

Part 1: Identifying and finding people to interview – and using LinkedIn for Customer Discovery

Part 2: Reaching out and scheduling customer discovery interviews

In this two-part class you will learn how to:

  • brainstorm a list of people to interview
  • use LinkedIn to find potential customers to interview – for B2B and B2C startups
  • increase the response rate for your e-mail requests

About the Instructor

Brandy Nagel works at Georgia Tech’s Economic Development Lab. She helps universities and communities grow their innovation and entrepreneurship efforts. She teaches evidence-based entrepreneurship (Lean Startup) and offers other programs to support startups. Over the past 10 years she has worked with startups and entrepreneur support organizations in the greater Atlanta area, Puerto Rico, Chile, South Korea, and India.

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Related upcoming events

  • 2020-09-29 12:00 pm - 2020-09-29 1:00 pm

    About the Class

    Protecting Intellectual Property (IP) is certainly important, but where does fit in the many priorities of any Startup business? We will address this important question in a round table fashion where attendees are encouraged to share their IP journey.  At the roundtable we will have a successful startup CEO and attorneys/advisors who have shepherded many Startups in the past with IP. This class is for any Startup aiming for long term success and wishing to learn from and network with IP experts.

    What you will learn:

    • What aspects of IP are most important to address and how should a young business address them?
    • How does IP and employment intersect?
    • What are best practices for IP security that don’t include filing for a patent or copyright?
    • What are the dangers and pitfalls of ignoring IP questions (or spending too much time focused on them)?

    The following subjects will be addressed over the course of the four-part series:

    1.       What Startups Need to Know About IP

    2.       Finding Value for Your Startup TODAY Using IP

    3.       How Does the World View You Differently Before/After IP?

    4.       IP in Action: How will you most likely use IP assets over time?

    About Georgia Intellectual Property Alliance 

    The Georgia Intellectual Property Alliance® (GIPA #gaipalliance) is empowering Georgia IP to advance society.™ Our mission is to provide the leadership, resources and advocacy to make Georgia a global model for the most efficient and effective ecosystem to facilitate creation, protection, and enablement of intellectual property for the economic and social well-being of our citizens. (https://www.gaipalliance.org/about)

    Registration