What do Google, Tesla and Salesforce have in common? In an age where 92% of Americans believe friends and family over ads, where 76% believe companies lie in ads, all have harnessed the power of Word of Mouth Marketing to become trusted household names. In this interactive, engaging hour, marketing pioneer Ted Wright shows how Word of Mouth can build, resurrect, and immortalize brands. Ted has been at the forefront of Word of Mouth for 20 years, since he helped re-ignite the Pabst Blue Ribbon brand in 2000.
What You Will Take Away:
- Why Word of Mouth is Critical for Early Stage Companies
- How Word of Mouth and Digital Work Together
- How Stories that are Authentic, Interesting and Relevant Take Off
- Advocates > Influencers
- Audience/Goal Identification
- Bootstrapping Word of Mouth for Startups
About Ted Wright:
Ted Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent. Often called the best WOMM speaker working today, Ted has won numerous public speaking awards for his talks on WOMM and always elicits more questions than a Q&A can handle.