Module 7: Cost Structures, Pricing, and Tracking

2022-03-11 10:00 am - 11:30 am

Module 7: Cost Structures, Pricing, and Tracking

This module was designed to give you a strong foundation in the economics around growing a start-up, including understanding, and implementing cost targets, pricing strategies, and outcome measurement. You’ll learn the math behind creating cost targets and margin requirements (whether your product or service will be sold via retailers or some other channel), the principles that guide pricing of products and services, and how to implement the “four Cs” of pricing while measuring price sensitivity. You’ll also explore how to identify key performance indicators (KPIs) to determine whether your business is thriving or failing, how to grow a customer base through sales partnerships efficiently, and how to decide whether to make your products/components or purchase them from a third party. By the end of this module, you will possess the foundational economic knowledge that informs the cost, price, sales, and production strategies used by successful entrepreneurs today.

  • Target Costing and Channel Economics
  • How to Price the Product or Service
  • Performance Measurement, KPIs, Dashboard, Reporting
  • Sales Partnerships
  • Make-Buy Decision in Operations
  • Cost Structures, Pricing, and Tracking

The ATDC ScaleUp Lab was established to serve this pool of entrepreneurs who have mastered the fundamental basics, but aren’t yet market or scale ready. ScaleUp Lab offers revolutionary content that enables startups to commercialize technologies, attract investment, and move from search to scale. Complementing the ScaleUp Lab effort is the ATDC Mentor Studio, which establishes a mentor pool with systematic mentoring procedures to boost startups through scale-up and successful market launch. These combined efforts will become the new standard for moving high-potential ventures from incubation to acceleration to market penetration. It contains the vital blocking and tackling that startups need to advance beyond a business model canvas and product-market fit.

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