MarTech Meetup: How to Monetize Marketing Using Technology

Join us at the ATDC’s Marketing Technology Meetup Series. Held monthly on the 3rd Wednesday of each month, we will meet to hear expert presentations, share best practices, and discuss the behavioral trends and technologies that are disrupting the modern customer journey.

This month’s topic is: LINKING MARKETING RESULTS TO FINANCIAL GOALS USING THE RIGHT MARTECH TOOLS

Presented by:

Marketing veteran Angela Culver, CMO of Mobile Labs.

Angela has a proven track record of applying a scientific approach to marketing organizations to revamp marketing teams and to build strong demand gen programs. By looking at past programs and the work she is doing with Mobile Labs, Angela will illustrate the practical side of applying math and science to marketing.

She will also illustrate the importance of setting measurable goals, asking the right questions, and setting KPI’s to drive success. When you have this information, you can pick the right MarTech tools for your initiatives.

3 Key Takeaways:

  • Discover how to apply math and science to marketing decisions to drive results
  • Learn the 5 steps marketing teams should take when applying the scientific method to marketing
  • How to tie the numbers back to company financial goals by choosing the right MarTech tools

Who Should Attend?

  • Marketing executives looking to keep up with the latest trends from expert practitioners and the latest tech reshaping marketing departments
  • Innovators developing the next MarTech or sales tech tool that will forever change the way people and companies buy
  • The recently initiated marketing pro looking for an outlet to network with other like-minded pros

About the Speaker

Angela Culver is the CMO of Mobile Labs, joining the company at the end of 2018. Her core responsibilities are focused on building market awareness for Mobile Labs’ brand, while improving marketing efficiencies and accelerating revenue growth. Culver brings over 20 years of experience in B2B marketing, specializing in driving global brand awareness, demand generation, and comprehensive communications programs at both public and early stage organizations. She specializes in using data and metrics to build marketing strategies by applying mathematical and scientific techniques to drive revenue and growth.

As CMO at Akeneo, Culver successfully established a global marketing organization that was focused on stabilizing its brand. She implemented a demand strategy using predictive analytics that influenced triple digit year-over-year growth. Culver also had success at Neustar, where as VP of brand & corporate marketing she spearheaded the company’s rebranding where she increased Neustar’s brand equity by 8% in less than a year. The rebranding was an incremental component in taking the company from $900M in revenue to around $1.5B in less than 18 months, resulting in the sale to Golden Gate. During this process, she managed six acquisitions from initial due diligence to brand integration.

Prior to Neustar, Culver was the Founder and CEO of ACLynn, a women’s accessory and manufacturing company based on a patent for one of Culver’s handbag designs, “The Fortune Cookie Wristlet.” She built a multi-million-dollar company from a $10K business loan. Culver sold ACLynn in 2014. Culver has also served as Head of Marketing for Quova (acquired by Neustar) and Brio Technology (acquired by Oracle) where she was responsible for global marketing, communications, and channel development.

Agenda:

11:30 am – 11:45 am: Check-in

11:45 am – 12:50 pm: Presentation and/or Demo and Q&A

12:50 pm – 1 pm: Networking

Bring your own lunch.

Note: Lunch sponsorships are available.

UPCOMING MONTHLY MEETING DATES:

AUG 21, 2019

SEPT 18, 2019

OCT 16, 2019

Click here to register on Eventbrite.

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