Marketing Monday: How Sales and Marketing can Align Around the Buyer for Better ROI

2017-04-10 11:30 am - 1:30 pm
ATDC Room 312
Address: 75 5th St NW, Atlanta, GA 30308, USA

5 Simple ways Sales and Marketing can Align around the Buyer for Better ROI (ATDC Accelerate and Signature Companies Only)

It seems obvious that the sales function is one to focus more effort on than marketing since it is sales that generates revenue. Marketing, afterall, just spends money, right? Not so fast.

In this session, Steve Quehl will outline the touch points between sales and marketing, and through case studies, illustrate how both functions work can work together to win over the buyers.  

Attendee takeaways:

  • Identify and optimize Sales and Marketing touch-points.
  • 5 simple tips on ensuring alignment.

Steve Quehl

This 45-min session will be led by sales and marketing executive Steve Quehl, whose experience includes sales and general management roles in large enterprises like IBM as well as startups in the manufacturing, supply chain/distribution, and financial services industries. Currently, Quehl is a Partner at TechCXO, an on-demand executive management consultancy headquartered in Atlanta.