ATDC

M1. Startup Marketing 101

2017-11-29 2:00 pm - 4:00 pm
ATDC
ATDC Library (Formerly 328)
Address: 75 5th St NW, 3rd Floor, Atlanta, GA 30308, USA

M1. Startup marketing: Apply Findings from Customer Discovery to Build Your Prospective User/Customer Base

In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to:

  • Identify customer segments and delivery channels
  • Prioritize features for their minimally viable product
  • Make pricing assumptions
  • Develop positioning and messaging to achieve differentiation 

Prerequisites: Educate members must have completed a minimum of 30 Customer Discovery Interviews. 
Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companies. 
Format: Seminar
NOTE to Accelerate and Signature Companies: This class is a pre-requisite for registering for Advanced Marketing Workshops AM1. Developing My Marketing Budget and other Advanced Marketing Curriculum.

Instructor Bio

As ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is organizer of the acclaimed annual TEDxPeachtree conference in Atlanta. 

Registration links

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    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

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    Registration