M1. Startup Marketing 101

2017-11-29 2:00 pm - 4:00 pm
ATDC Library (Formerly 328)
Address: 75 5th St NW, 3rd Floor, Atlanta, GA 30308, USA

M1. Startup marketing: Apply Findings from Customer Discovery to Build Your Prospective User/Customer Base

In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to:

  • Identify customer segments and delivery channels
  • Prioritize features for their minimally viable product
  • Make pricing assumptions
  • Develop positioning and messaging to achieve differentiation 

Prerequisites: Educate members must have completed a minimum of 30 Customer Discovery Interviews. 
Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companies. 
Format: Seminar
NOTE to Accelerate and Signature Companies: This class is a pre-requisite for registering for Advanced Marketing Workshops AM1. Developing My Marketing Budget and other Advanced Marketing Curriculum.

Instructor Bio

As ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is organizer of the acclaimed annual TEDxPeachtree conference in Atlanta. 

Registration links