M1. Startup marketing: Apply Findings from Customer Discovery to Build Your Startup
In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to:
- Identify customer segments and delivery channels
- Prioritize features for their minimally viable product
- Make pricing assumptions
- Develop positioning and messaging to achieve differentiationÂ
Prerequisites: Must have completed at least four Customer Discovery Lab sessions.
Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companiesÂ
Jacqui Chew is ATDCâs CMO-in-residence where she marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacquiâs experience spans well-known brands and high-growth startups including Cycloramic,Â eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million.