Investor Readiness: The Entrepreneur’s Perspective

2017-04-12 11:30 am - 1:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

To supplement its Investor Readiness class series hosted by the Atlanta Technology Angels, ATDC is introducing a new class: Investor Readiness: The Entrepreneur’s Perspective. Please join us as Andrew McConnell, Founder and CEO of ATDC Signature company, rented.com, shares his perspectives, experiences, and advice on raising equity funding from private investors. Andrew prefers his talks to be interactive, so please come to listen, learn, and ask questions.

About the Speaker: Andrew McConnell came up with the idea for rented. after hearing two vacation homeowners tell horror stories of the time and hassle involved in their self-management of the properties. With degrees from Harvard College, Harvard Law School, and Cambridge University, and experience working with some of the largest companies in the world during his time at McKinsey & Co. and Axiom, Andrew is excited to apply all he has learned to the vacation rental industry in order to create a better experience for all.

Registration link

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    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.