HealthTech Huddle: Pricing HealthTech Solutions

About the Event

In our last session, we discussed “Innovating in the Midst of Uncertainty” with the director of innovation for Piedmont Healthcare and Atrium Navicent. On Wednesday, June 10th, at 5 pm, we will discuss the topic of “Pricing HealthTech Solutions.” Our guests will be Will Brown and Steven Culler.

About Will Brown, MBA

Will Brown is a 20+ year marketing executive and entrepreneur with a focus on biopharma, medical devices, and medical nutrition. Will served in sales and sales leadership roles within big pharma companies after spending time in the Army. Part of his role in launching new pharma products was to conduct qualitative and quantitative studies on pricing strategies. Will co-founded Trovita Health Science, which focuses on medical foods and supportive nutrition for cancer patients.

About Steven Culler, PhD

Dr. Steven D. Culler is an Associate Professor at the Rollins School of Public Health and Goizueta Business School. He has been an author on over 100 empirically-based research articles. Besides his academic experience, Dr. Culler has financial management, health service research, and health policy work experience.


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