HealthTech Huddle: How to engage a large medical enterprise as a healthcare startup?

How to engage a large medical enterprise as a healthcare startup?

This Wednesday, May 6th, at 6 pm ET, we explore the steps the startups can take to engage large medical institutions. Our guest this week is George Robinson II. He is the Director of Supplier Diversity & Inclusion for The University of Pittsburgh Medical Center (UPMC). UPMC is a $21 billion integrated global nonprofit health enterprise that has 89,000 employees, 40+ hospitals with more than 8,000 licensed beds, 600 clinical locations including outpatient sites and doctors’ offices, a 3.4 million-member health insurance division, as well as commercial and international ventures. We are excited about the opportunity to learn how successful startups navigate the complexity of vendor relationships with large institutions to craft mutually beneficial relationships. If your business model includes selling to large healthcare organizations, I’d recommend attending.

About George Robinson II, MBA

As a director at UPMC, George assisted certified vendors in conducting business with UPMC Corporate Services Division. In 2018 UPMC conducted over a quarter-billion dollars in business with diverse certified businesses. He established and currently manages a program designed to assist new and startup companies with UPMC. He has over 20 years of experience in Business and Engineering Administration, Government Management, and Business Development.