ATDC

Develop Your Positioning

2018-08-15 2:00 pm - 4:00 pm
http://members.atdc.org/events/register.aspx?id=1051034
ATDC
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA
Developing Your Positioning and Unique Selling Proposition

This is a 120-min workshop where participants learn the theory behind developing a company’s USP, and the why and how positioning and USP helps a company to stand out during the consideration phase of the buyer journey. During the the second half of the workshop, participants will develop their company’s USP. 

Pre-requisites: 
All participants must bring:
1. A completed Buyer Persona.
2. A list of Competitors and their benefits.
3. A list of benefits to their company’s solution. 

Educate level participants must have completed CD lab and in the process of completing the rest of the Badge series. Non-Educate attendees must have product feedback notes from current customers. 

Instructor Bio

Jacqui Chew, CMO -in-residenceAs ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award-winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is an avid TEDTalk fans and organizes the acclaimed TEDxPeachtree conference in Atlanta. 

Registration links

Related upcoming events

  • GIPA Presents: Intellectual Property Creator’s Roundtable
    2020-09-29 12:00 pm - 2020-09-29 1:00 pm

    About the Class

    Protecting Intellectual Property (IP) is certainly important, but where does fit in the many priorities of any Startup business? We will address this important question in a round table fashion where attendees are encouraged to share their IP journey.  At the roundtable we will have a successful startup CEO and attorneys/advisors who have shepherded many Startups in the past with IP. This class is for any Startup aiming for long term success and wishing to learn from and network with IP experts.

    What you will learn:

    • What aspects of IP are most important to address and how should a young business address them?
    • How does IP and employment intersect?
    • What are best practices for IP security that don’t include filing for a patent or copyright?
    • What are the dangers and pitfalls of ignoring IP questions (or spending too much time focused on them)?

    The following subjects will be addressed over the course of the four-part series:

    1.       What Startups Need to Know About IP

    2.       Finding Value for Your Startup TODAY Using IP

    3.       How Does the World View You Differently Before/After IP?

    4.       IP in Action: How will you most likely use IP assets over time?

    About Georgia Intellectual Property Alliance 

    The Georgia Intellectual Property Alliance® (GIPA #gaipalliance) is empowering Georgia IP to advance society.™ Our mission is to provide the leadership, resources and advocacy to make Georgia a global model for the most efficient and effective ecosystem to facilitate creation, protection, and enablement of intellectual property for the economic and social well-being of our citizens. (https://www.gaipalliance.org/about)

    Registration