ATDC

Develop Your Positioning

2018-08-15 2:00 pm - 4:00 pm
http://members.atdc.org/events/register.aspx?id=1051034
ATDC
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA
Developing Your Positioning and Unique Selling Proposition

This is a 120-min workshop where participants learn the theory behind developing a company’s USP, and the why and how positioning and USP helps a company to stand out during the consideration phase of the buyer journey. During the the second half of the workshop, participants will develop their company’s USP. 

Pre-requisites: 
All participants must bring:
1. A completed Buyer Persona.
2. A list of Competitors and their benefits.
3. A list of benefits to their company’s solution. 

Educate level participants must have completed CD lab and in the process of completing the rest of the Badge series. Non-Educate attendees must have product feedback notes from current customers. 

Instructor Bio

Jacqui Chew, CMO -in-residenceAs ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award-winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is an avid TEDTalk fans and organizes the acclaimed TEDxPeachtree conference in Atlanta. 

Registration links

Related upcoming events

  • Online Event: Customer Discovery Lab
    2021-07-29 11:30 am - 2021-07-29 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.