Developing Your Positioning and Unique Selling Proposition
This is a 120-min workshop where participants learn the theory behind developing a company’s USP, and the why and how positioning and USP helps a company to stand out during the consideration phase of the buyer journey. During the the second half of the workshop, participants will develop their company’s USP.Â
All participants must bring:
1. A completed Buyer Persona.
2. A list of Competitors and their benefits.
3. A list of benefits to their company’s solution.Â
Educate level participants must have completed CD lab and in the process of completing the rest of the Badge series. Non-Educate attendees must have product feedback notes from current customers.Â
As ATDCâs CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award-winning digital strategist and principal at iFusion, a go-to-market collective. Jacquiâs experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic,Â eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is an avid TEDTalk fansÂ and organizes the acclaimed TEDxPeachtree conference in Atlanta.Â