Customer Discovery Theory

2019-12-10 11:30 am - 1:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.

REGISTRATION LINK

This course is a prerequisite for Customer Discovery Tools and Customer Discovery Lab. You are only required to take it once.

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    1. Multi-week intensive program. You should commit to attend every week.
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    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

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