Customer Discovery Theory

2017-10-10 11:30 am - 1:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.

REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES

This course is a prerequisite for Customer Discovery Tools and Customer Discovery Lab. You are only required to take it once.

Related upcoming events

  • 2021-03-03 11:30 am - 2021-03-03 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.

  • 2021-03-10 11:30 am - 2021-03-10 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.

  • 2021-03-17 11:30 am - 2021-03-17 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.