Customer Discovery Lab

2019-09-05 11:30 am - 1:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

  1. Multi-week intensive program. You should commit to attend every week.
  2. Each week, make assumptions about what needs to be true about your business model to succeed.
  3. Design tests to disprove each assumptions.
  4. Collect data and interpret the results.
  5. Update your business model canvas based on what you have learned.
  6. Present your findings to the teaching team and get thoroughly thrashed.
  7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

Related upcoming events

  • 2019-09-17 11:30 am - 2019-09-17 1:30 pm

    This is a follow-on class from Customer Discovery Theory. The purpose of this class is to work with the entrepreneurs to make sure they are ready to move forward with the discovery process - actually interviewing potential customers.  We will review the entrepreneurs' business hypothesis, initial set of interview questions, and tools to help build a persona of potential customers.

     

    REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES

    Customer Discovery Theory is a prerequisite for this class.

  • 2019-09-18 11:30 am - 2019-09-18 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.

  • 2019-09-19 11:30 am - 2019-09-19 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

  • 2019-09-24 11:30 am - 2019-09-24 12:30 pm

    There is no guarantee you will receive an SBIR/STTR award when you submit, but you can learn from others and try to improve your chances.  Come learn some of the common reasons proposals are not funded.

    Registration Link

     

  • 2019-09-25 11:30 am - 2019-09-25 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.

  • 2019-09-26 11:30 am - 2019-09-26 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

  • 2019-09-27 11:30 am - 2019-09-27 1:30 pm

    Held the fourth Friday of every month from 11:30am-1:30pm in the ATDC Money Conference Room, Feedback Friday is a great opportunity to practice your investor or sales pitch, get specific advice, or do some general brainstorming with ATDC staff and mentors.  This meeting is limited to 10 entrepreneurs/companies.  Please register for one of the slots.

    Registration Links
  • 2019-10-02 11:30 am - 2019-10-02 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.

  • 2019-10-03 11:30 am - 2019-10-03 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.