Customer Discovery Lab

2020-02-20 11:30 am - 1:30 pm
ATDC Library (Formerly 328)
Address: 75 5th St NW, 3rd Floor, Atlanta, GA 30308, USA

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

  1. Multi-week intensive program. You should commit to attend every week.
  2. Each week, make assumptions about what needs to be true about your business model to succeed.
  3. Design tests to disprove each assumptions.
  4. Collect data and interpret the results.
  5. Update your business model canvas based on what you have learned.
  6. Present your findings to the teaching team and get thoroughly thrashed.
  7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

Related upcoming events

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    Part 1 – Finance 101

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    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

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    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.