Customer Discovery Lab

2020-01-16 11:30 am - 1:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

  1. Multi-week intensive program. You should commit to attend every week.
  2. Each week, make assumptions about what needs to be true about your business model to succeed.
  3. Design tests to disprove each assumptions.
  4. Collect data and interpret the results.
  5. Update your business model canvas based on what you have learned.
  6. Present your findings to the teaching team and get thoroughly thrashed.
  7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

Related upcoming events

  • 2020-01-21 11:30 am - 2020-01-21 1:30 pm

    This is a follow-on class from Customer Discovery Theory.  The purpose of this class is to work with the entrepreneurs to make sure they are ready to move forward with the discovery process - actually interviewing potential customers. We will review the entrepreneurs' business hypothesis, initial set of interview questions, and tools to help build a persona of potential customers.

     

    REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES

    Customer Discovery Theory is a prerequisite for this class.

  • 2020-01-22 All day

    Save the date for the start of our new Cybersecurity for Startups series. This six-part series will begin on January 22nd. More details coming soon.

  • 2020-01-22 2:00 pm - 2020-01-22 3:00 pm

    About the class

    How do our Cyber adversaries think? Easy, like the rest of us. Well, with a slightly different optic. In this interactive presentation, we expose the audience to some real-life subject interviews and Michael's observations of each. We will hone in on four critical elements (exhibited by all of Michael's subjects) used to explain criminality.

    Take Away: Cyber threats are not only external but internal as well. Attendees will be able to identify and guard their business against individuals who exhibit these criminal traits.

    About the speaker
    Michael F. D. Anaya is currently the Head of Global Cyber Investigations for a leading AdTech company, DEVCON. He joined DEVCON after 14 years of FBI experience leading expansive investigations and overseeing a countless number of arrests, search warrants and dismantlements of cyber threat actor sets. Michael is one of the foremost experts on cyber threat actors and as spoken on cyber security over 500 times around the world.
  • 2020-01-23 11:30 am - 2020-01-23 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

  • 2020-01-30 11:30 am - 2020-01-30 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.