Customer Discovery Class

2017-02-14 11:30 am - 1:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. 2-hour class.

REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES

This course is a prerequisite for Customer Discovery Lab, and you are only required to take it once.

Related upcoming events

  • 2020-12-02 11:30 am - 2020-12-02 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.

  • 2020-12-07 3:00 pm - 2020-12-07 4:00 pm

    Gravy took LinkedIn by storm in 2020. Now it’s paying huge dividends in all facets of business. Casey Graham, Gravy CEO, will share this story and what it means for your business.

    He’ll answer questions like:

    • Why did Gravy decide to go all in on LinkedIn?
    • How do you measure success on LinkedIn?
    • I’m sold. How do I make this happen for my business?
    • I’m skeptical. Do I really need to do this?

    20-30 minute presentation followed by Q&A

    About Casey Graham
    Casey is the Co-Founder and CEO of Gravy. His passion for entrepreneurship and bold vision for leadership are the driving force behind his energetic and engaging presence. When he’s not actively driving Gravy forward, Casey enjoys spending time with his wife and kids, a good cigar, Alabama football, and riding around on a rented tractor.

    About Gravy
    Recurring revenue businesses focus much of their time and attention on net new business. This is good! But, they often lack effective systems to retain current customers. That’s where Gravy comes in. Gravy is the leading failed payment recovery and customer retention solution for recurring revenue companies. They give business leaders freedom to grow the business without worrying about keeping their current customer base.

    Registration

  • 2020-12-09 11:30 am - 2020-12-09 1:30 pm

    This four-part workshop teaches founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors, banks, accountants expect you to know, understand and use, as well as the details and underlying assumptions of financial models. We will also dive into your individual business’ financial model for specific advice.

    Part 1 – Finance 101

    Part 2 – The Financial Model

    Part 3 – Work Session w/ Mentors

    Part 4 – Financial Model Review w/ Mentors

    Registration Links

    You MUST have attended Customer Discovery to participate in this workshop, and only those who have completed the Customer Discovery Badge and Buyer Journey will be eligible to continue to Parts III and IV.

    Click here to register for Part 1: Finance 101. You must attend Part 1 to attend subsequent classes.