Creating a Vision and RoadMap for Your Company

2021-01-14 10:00 am - 11:00 am

Mario Montag, founder and CEO of 2018 ATDC graduate Predikto, is a big believer in focus, discipline, and accountability when building a startup. Those skills helped him scale a successful predictive analytics company that was purchased by United Technologies in 2018.

Mario’s “aha” moment came after reading Gino Wickman’s book, Traction. Using the principles outlined in the book, Mario and his team found a simple yet impactful way to run Predikto that resulted in more focus, more growth, and more success.

Join Mario on Thursday, January 14th at 10am as he leads a one-hour workshop on his experience using Traction’s Entrepreneurial Operating System to help you and your team find a simple way of operating, achieve results, and make permanent improvements.


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  • 2021-01-28 11:30 am - 2021-01-28 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.


    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.