Content Marketing & Social Media

2018-12-05 2:00 pm - 4:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Content Marketing 101. Cutting through the hype and avoiding “me too” content that doesn’t get read or shared.

About Instructor Jacqui Chew

Jacqui Chew has held executive marketing and sales positions at Stonesoft [acquired by McAfee], PeopleSoft [acquired by Oracle], CoreCard, and Silverpop [acquired by IBM for $270 M in 2014]. 

She is founder of iFusion Marketing, a consultancy that equips startups with the skills and marketing programs they need to thrive in highly competitive environment. The firm specializes in positioning, product launches, lead-to-revenue optimization, content marketing, and thought leadership programs. 
The firm has worked with startups and established brands including Cycloramic, eBay, IBM, KontrolFreek, NanoLumens, and Venture Atlanta. 

She has specific go-to-market domain expertise with marketplaces, B2B SaaS and helping startups create new categories. 

She leads TEDxPeachtree, the largest TED affiliate in the state and keeps office hours at ATDC, Atlanta Tech Village, and Four Athens. She regularly preps founders on their investor pitch and executives on their TEDx talks. 

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  • 2020-09-29 12:00 pm - 2020-09-29 1:00 pm

    About the Class

    Protecting Intellectual Property (IP) is certainly important, but where does fit in the many priorities of any Startup business? We will address this important question in a round table fashion where attendees are encouraged to share their IP journey.  At the roundtable we will have a successful startup CEO and attorneys/advisors who have shepherded many Startups in the past with IP. This class is for any Startup aiming for long term success and wishing to learn from and network with IP experts.

    What you will learn:

    • What aspects of IP are most important to address and how should a young business address them?
    • How does IP and employment intersect?
    • What are best practices for IP security that don’t include filing for a patent or copyright?
    • What are the dangers and pitfalls of ignoring IP questions (or spending too much time focused on them)?

    The following subjects will be addressed over the course of the four-part series:

    1.       What Startups Need to Know About IP

    2.       Finding Value for Your Startup TODAY Using IP

    3.       How Does the World View You Differently Before/After IP?

    4.       IP in Action: How will you most likely use IP assets over time?

    About Georgia Intellectual Property Alliance 

    The Georgia Intellectual Property Alliance® (GIPA #gaipalliance) is empowering Georgia IP to advance society.™ Our mission is to provide the leadership, resources and advocacy to make Georgia a global model for the most efficient and effective ecosystem to facilitate creation, protection, and enablement of intellectual property for the economic and social well-being of our citizens. (https://www.gaipalliance.org/about)

    Registration