Content marketing 101. Cutting through the hype and avoiding “me too” content that doesn’t get read or shared.
About Instructor Jacqui Chew
Jacqui Chew has held executive marketing and sales positions at Stonesoft [acquired by McAfee], PeopleSoft [acquired by Oracle], CoreCard, and Silverpop [acquired by IBM for $270 M in 2014].Â
She is founder of iFusion Marketing, a consultancy that equips startups with the skills and marketing programs they need to thrive in highly competitive environment. The firm specializes in positioning, product launches, lead-to-revenue optimization, content marketing, and thought leadership programs.Â
The firm has worked with startups and established brands including Cycloramic, eBay, IBM, KontrolFreek, NanoLumens, and Venture Atlanta.Â
She has specific go-to-market domain expertise with marketplaces, B2B SaaS and helping startups create new categories.Â
She leads TEDxPeachtree, the largest TED affiliate in the state and keeps office hours at ATDC, Atlanta Tech Village, and Four Athens. She regularly preps founders on their investor pitch and executives on their TEDx talks.Â