Columbus: Lunch and Learn

2018-01-24 12:00 pm - 7:00 pm
Columbus MakesIT
Address: 710 Front Ave, Columbus, GA 31901

Noon – 1 p.m. ATDC Lunch & Learn with Bill Hogan at ColumbusMakesIT – Click here to register.

Bring your own bag lunch.

Most concept-stage startups fail because they focus more on developing a product than on meeting the needs of people buying it. This course provides a concentrated overview of the Customer Discovery and Development Process, Business Model Canvas and discussions about Minimal Viable Product. By searching for and understanding customers real needs, startups reduce the risk of failure. This class is the first in the ATDC Customer Discovery Badge Program for members.

2 – 4 p.m. Office Hours with Bill Hogan at ColumbusMakesIT.

5 – 6 p.m. Telling your Story Happy Hour at ColumbusMakesIT – Click here to register.

A Conversation with Bill Hogan.

Join ColumbusMakesIT and ATDC for an interactive social event with Bill Hogan. This Georgia entrepreneur and ATDC Catalyst will kick off with an interview-style chat about his unique challenges, lessons learned, and inspirations for following the path of invention and entrepreneurship. You will have the opportunity to ask questions, network with new people in the Columbus-area entrepreneurial community, and have some beer.

Bill has always had a strong interest in technology and business, an interest that led to his obtaining his bachelor’s degree in applied physics from Georgia Tech and an MBA from Harvard Business School.

Early in his career, Bill ran the European operations of a U.S.-based music services business. Stationed in London for three years, he created a pan-European satellite distribution network using cutting-edge MCPC technology.  This new technology changed the industry paradigm for delivering music to customers. In 2000, he co-founded a technology-based startup called EGT, an ATDC company. EGT was focused on building products to improve the bandwidth efficiency of transmitting video over various networks. The company raised more than $30 million in venture capital, developed the first software-based video encoder for the cable television industry and generated more than $12 million per year in annual revenue.

ARRIS acquired EGT in 2009, and Bill led the integration of the EGT business into ARRIS and directed product management for ARRIS’ video encoder business. Most recently he directed internal operations for ARRIS’ Video Systems business, which generated more than $300 million in 2015.