CFSI FinLab Lunch & Learn

2018-04-03 12:00 pm - 1:30 pm
ATDC Library (Formerly 328)
Address: 75 5th St NW, 3rd Floor, Atlanta, GA 30308, USA

Join us on April 3rd, 2018 for a lunch-and-learn with Shannon Austin from the CFSI Financial Solutions Lab. The FinLab has just announced their 2018 challenge, and this year they’re seeking innovative companies and nonprofits with products that can help consumers improve their financial health. FinLab encourages and supports diversity in solutions, customer focus, and founding teams.

FinLab — a five-year, $30 million initiative managed by CFSI with founding Lab partner JPMorgan Chase & Co. — provides winners with $250,000 in capital, partnership opportunities, and unprecedented access to industry experts. Previous FinLab companies include Digit, Even, WiseBanyan, and nonprofit EARN.

The application deadline is April 11, 2018. Applying early is strongly encouraged. More on this year’s challenge here.

Registration link


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  • 2021-08-05 11:30 am - 2021-08-05 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.


    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.