Buyer Journey

2018-03-21 2:00 pm - 4:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

B2B and B2C buyers have more information, choices and tools than ever to evaluate and select solutions. As part of this shift to the super-empowered buyer and the rapidly evolving buyer journey, two of ATDC’s catalysts, Jacqui Chew and Kirk Barnes, will help you understand how to use the customer discovery process and the business model canvas to learn the nuances of how and why buyers today buy. Attendees of this Buyer Journey seminar will learn strategic marketing (4 Ps of Marketing) and sales (Segments and Account Management) concepts and their interplay with the customer discovery process. 

Registration link