B2B and B2C buyers have more information, choices and tools than ever to evaluate and select solutions. As part of this shift to the super-empoweredÂ buyer and the rapidly evolving buyer journey, two of ATDC’s catalysts, Jacqui Chew and Kirk Barnes, will help you understand how to use the customer discovery process and the business model canvas to learn the nuances of how and why buyers today buy. Attendees of this Buyer Journey seminar will learn strategic marketing (4 Ps of Marketing) and sales (Segments and Account Management) concepts and theirÂ interplay with the customer discovery process.Â
Related upcoming events
2021-12-08 11:30 am - 2021-12-08 1:30 pm
ATDC and the Atlanta Technology Angels (ATA) have partnered for this five-part workshop that focuses on the final steps required to prepare for talks with investors. Members of the ATA will be leading the discussion, giving attendees an invaluable opportunity to learn from and interact with some of the region's top angel investors.
During Investor Readiness Part 5, eligible ATDC entrepreneurs will have the opportunity to present to experienced investors from the Atlanta Technology Angels and receive feedback. If all goes well, you could be invited to make a formal presentation at a future member meeting of the ATA - or be referred to other potential resources.
2021-12-09 11:30 am - 2021-12-09 1:30 pm
Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?
Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.
After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.
How does it work?
- Multi-week intensive program. You should commit to attend every week.
- Each week, make assumptions about what needs to be true about your business model to succeed.
- Design tests to disprove each assumptions.
- Collect data and interpret the results.
- Update your business model canvas based on what you have learned.
- Present your findings to the teaching team and get thoroughly thrashed.
You will be expected to talk to at least 10 potential customers each week.
Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.
2021-12-14 12:00 pm - 2021-12-14 2:00 pm
Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.
You are welcome to bring your own lunch.
This course is a prerequisite for Customer Discovery Tools and Customer Discovery Lab. You are only required to take it once.
2021-12-21 12:00 pm - 2021-12-21 2:00 pm
This is a follow-on class from Customer Discovery Theory. The purpose of this class is to work with the entrepreneurs to make sure they are ready to move forward with the discovery process - actually interviewing potential customers. We will review the entrepreneurs' business hypothesis, initial set of interview questions, and tools to help build a persona of potential customers.
REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES
Customer Discovery Theory is a prerequisite for this class.
This meeting will be online only.