Hubspot Presents: Building a Prospecting Process and Mentality for Startup Founders

2020-02-27 1:30 pm - 2:30 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA
We’re excited to deliver this session about Prospecting and successful ways to accelerate your new business machine.
What to expect from the session?
We’ll work on building the crucial elements of a successful prospection process: Ideal Buyer Profile, Positioning Statement, Prospecting Cadence and the concept of “Warm” calling.
About Jose Martins
Introvert Entrepreneur and Engineer. I had to really get out of my comfort zone to learn sales. I do not have a Sales personality AT ALL but have read, studied and learned on the field for the past 8 years becoming a Top 1% sales performer at HubSpot and becoming a Sales Coach and Mentor for HubSpot Employees and Partners.
Would love to connect on Linkedin as well:

Register here.

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    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

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    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
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    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.


    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.