Beyond Customer Discovery: Intellectual Property Part 1: The Basics

This is a follow-on class from Customer Discovery Theory.  The purpose of this class is to work with the entrepreneurs to make sure they are ready to move forward with the discovery process - actually interviewing potential customers. We will review the entrepreneurs' business hypothesis, initial set of interview questions, and tools to help build a persona of potential customers.

REGISTRATION LINKS FOR UPCOMING CUSTOMER DISCOVERY CLASSES

Customer Discovery Theory is a prerequisite for this class.

This meeting will be online only. 

• Click here to preregister.

ATDC and the Atlanta Technology Angels (ATA) have partnered for this five-part workshop that focuses on the final steps required to prepare for talks with investors. Members of the ATA will be leading the discussion, giving attendees an invaluable opportunity to learn from and interact with some of the region's top angel investors.

During Investor Readiness Part 5, eligible ATDC entrepreneurs will have the opportunity to present to experienced investors from the Atlanta Technology Angels and receive feedback. If all goes well, you could be invited to make a formal presentation at a future member meeting of the ATA - or be referred to other potential resources.

Registration Link

• Click here to register. 

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

If you're building and scaling a B2B tech company, then this event is for you.

If you're a tech startup challenged with negotiating and closing sales when selling to another business, then this event is for you.

If you have questions that you'd like to ask about increasing your sales, then this event is for you.

Join ATDC at Georgia Tech with special guest, Christine Rogers of Aspireship sharing how to succeed in B2B sales.

Registration

• Click here to register on Eventbrite.

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.