Beyond Customer Discovery for Product Entrepreneurs: Scaling Up

2017-10-30 3:00 pm - 5:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

You were able to get the prototypes made and even managed to get several items produced for beta testing.  The market has validated your product and design.  You now need to consider what is involved in scaling the manufacture of your product to meet the needs of your market.  In this final installment in the ATDC series Beyond Customer Discovery for Product Entrepreneurs, you will gain an understanding of the many issues you will face as you move from beta testing to ongoing production.  Establishing an effective supply chain is an important part of finding a scalable business model, so please join us in this conversation.  (Note that in order to register for this class, you must have completed the ATDC Customer Discovery Class.)

The Beyond Customer Discovery for Product Entrepreneurs series is designed to educate and inspire the entrepreneur making a physical product. The series addresses the unique characteristics of product companies and how the path through the startup phase progresses. Other classes in the curriculum include Product IP Strategy, Building Your MVP, Finding the Right Manufacturer, and Financial Literacy for the Product Entrepreneur.  

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  • 2020-09-29 12:00 pm - 2020-09-29 1:00 pm

    About the Class

    Protecting Intellectual Property (IP) is certainly important, but where does fit in the many priorities of any Startup business? We will address this important question in a round table fashion where attendees are encouraged to share their IP journey.  At the roundtable we will have a successful startup CEO and attorneys/advisors who have shepherded many Startups in the past with IP. This class is for any Startup aiming for long term success and wishing to learn from and network with IP experts.

    What you will learn:

    • What aspects of IP are most important to address and how should a young business address them?
    • How does IP and employment intersect?
    • What are best practices for IP security that don’t include filing for a patent or copyright?
    • What are the dangers and pitfalls of ignoring IP questions (or spending too much time focused on them)?

    The following subjects will be addressed over the course of the four-part series:

    1.       What Startups Need to Know About IP

    2.       Finding Value for Your Startup TODAY Using IP

    3.       How Does the World View You Differently Before/After IP?

    4.       IP in Action: How will you most likely use IP assets over time?

    About Georgia Intellectual Property Alliance 

    The Georgia Intellectual Property Alliance® (GIPA #gaipalliance) is empowering Georgia IP to advance society.™ Our mission is to provide the leadership, resources and advocacy to make Georgia a global model for the most efficient and effective ecosystem to facilitate creation, protection, and enablement of intellectual property for the economic and social well-being of our citizens. (https://www.gaipalliance.org/about)

    Registration