ATDC

Beyond Customer Discovery for Product Entrepreneurs: Scaling Up

2018-04-02 3:00 pm - 5:00 pm
ATDC
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

You were able to get the prototypes made and even managed to get several items produced for beta testing.  The market has validated your product and design.  You now need to consider what is involved in scaling the manufacture of your product to meet the needs of your market.  In this final installment in the ATDC series Beyond Customer Discovery for Product Entrepreneurs, you will gain an understanding of the many issues you will face as you move from beta testing to ongoing production.  Establishing an effective supply chain is an important part of finding a scalable business model, so please join us in this conversation.  (Note that in order to register for this class, you must have completed the ATDC Customer Discovery Class.)

The Beyond Customer Discovery for Product Entrepreneurs series is designed to educate and inspire the entrepreneur making a physical product. The series addresses the unique characteristics of product companies and how the path through the startup phase progresses. Other classes in the curriculum include Product IP Strategy, Building Your MVP, Finding the Right Manufacturer, and Financial Literacy for the Product Entrepreneur.  

Registration links

Related upcoming events

  • Online Event: Customer Discovery Lab
    2021-07-29 11:30 am - 2021-07-29 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.