Beyond Customer Discovery for Product Entrepreneurs: Creating Your MVP

2018-03-19 3:00 pm - 5:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Creating your MVP – Do you have an idea for a physical product but are unsure how to construct a prototype?  Please join us to learn how to take a physical product solution from concept to tangible product.  We will discuss assessing your current ecosystem, when to engage outside resources, how many to make, design iterations, what “good enough” looks like, and how to fund this stage of the process.  If your minimum viable product has yet to be completed, then you won’t want to miss this class.

The Beyond Customer Discovery for Product Entrepreneurs series is designed to educate and inspire the entrepreneur making a physical product.  The series addresses the unique characteristics of product companies and how the path through the startup phase progresses.   Other classes in the curriculum include Product IP Strategy, Finding the Right Manufacturer, Scaling Up, and Financial Literacy for the Product Entrepreneurs.  

Registration links

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  • 2021-08-05 11:30 am - 2021-08-05 1:30 pm

    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.