ATDC

Advanced: Best Practices in Opening a Foreign Office

2019-05-14 2:00 pm - 3:30 pm
ATDC
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

Have you ever considered the possibility of opening a branch office abroad?  If you’d like to learn more about how to do it, best practices, the legal and the tax implications, then please join ATDC sponsor Frazier & Deeter on Tuesday, May 14th at 2-3.30pm for a panel discussion in the ATDC Community Room.

The panel will feature legal expert
Adam Bradley, Head of Corporate at Taylor Vinters, a London-based law firm and tax expert,
Malcolm Joy, Lead Partner at Frazier & Deeter in the UK.
The discussion will be hosted by Frazier & Deeter’s Atlanta-based partner, Mike Whitacre.

 

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    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
    6. Present your findings to the teaching team and get thoroughly thrashed.
    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.

    REGISTRATION LINKS

    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.