Your unique selling proposition (USP) differentiates your solution from the competition. This HANDS-ON Session presented by Jacqui Chew helps you determine what makes your solution unique (hint: itâs not always about the price or the features.) and how to communicate it. Companies that market using the approach covered in this workshop enjoy a 73% lead to sales pipeline conversion rate. Participants in this 120-min HANDS-ON workshop will bring 1) a competitorsâ grid, and 2) a buyer persona(s) created using responses from Customer Discovery Interviews (pre-customer startups) and/or customer feedback (feedback from existing beta customers, paying customers, etc.) to draft key messages and develop their companyâs unique proposition that sets them apart from rival companies.