Augusta: Lunch & Learn: Buyer’s Journey

2018-06-19 11:00 am - 1:00 pm
Address: One 11th Street, 3rd Floor, Augusta Ga 30901

B2B and B2C buyers have more information, choices and tools than ever to evaluate and select solutions. As part of this shift to the super-empowered buyer and the rapidly evolving buyer journey, ATDC’s marketing catalysts, Jacqui Chew, will help you understand how to use the customer discovery process and the business model canvas to learn the nuances of how and why buyers today buy. Attendees of this Buyer Journey seminar will learn strategic marketing (4 Ps of Marketing) and sales (Segments and Account Management) concepts and their interplay with the customer discovery process.

Registration Link