AM2. Google Analytics and Marketing Measurement Basics

2017-11-08 2:00 pm - 4:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

AM2.  How to Set-up Google Analytics and Drive the Right Traffic to Your Site 

In this fast-paced 90-minute workshop led by digital marketing expert Eric Sharpe, participants will be introduced to Google Analytics, set-up their Google Analytics account and apply the corresponding code to their website to begin tracking traffic to their website.

Participants will learn how to use Google Analytics to set-up:

  • Conversion Tracking
  • Demographic Tracking
  • Referral Traffic Tracking

Prerequisites: All attendees must have admin access to their websites’ content management system. Completed M1-Startup Marketing 101 and M2-Buyer Personas and Developing Unique Selling Proposition OR at least 5 years as a marketing professional. 

Additional Requirements: B2C companies must have a minimally viable product that is live, B2B companies must have a company website. 

Attendee Type: Open to ATDC Accelerate and ATDC Signature companies only

Instructor Bio

ERic Sharpe hadshotEric Sharpe is 13-year growth development expert and founder of two technology-based businesses. Digital Envy, his third entrepreneurial endeavor, is a digital marketing firm specializing in Facebook advertising. Eric has led marketing and go-to-market seminars and workshops that have reached more than 750 business owners and startups. He is active in mentoring children and their use of technology and is a volunteer with the Decatur Makers. Eric earned his bachelor’s degree from the Savannah College of Art and Design. 

 

Registration link