AM1. How to Develop a 6-Month Marketing Gameplan
In this 3-hour, hands-on workshop, participants will develop a 6-month marketing plan under the guidance of the instructor and other marketing mentors. Participants MUST have the following to register for the workshop:
- Minimum of two buyer personasÂ
- Positioning statement and messaging architectureÂ
- Unique selling proposition statement
- Buyer journey map of 1 competitor or of a comparable productÂ
Prerequisites: Completed M1-Startup Marketing 101 and M2-Buyer Personas, Messaging Architecture and Unique Selling Proposition OR 5 years of experience as a marketing professional.Â
Attendee Type: Open to ATDC Accelerate and ATDC Signature companies only
Instructor Bio
Jacqui Chew is ATDCâs CMO-in-residence where she marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacquiâs experience spans well-known brands and high-growth startups including Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million.