AM1. Developing Your Marketing Gameplan

2018-03-07 2:00 pm - 4:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

AM1. How to Develop a 6-Month Marketing Gameplan

In this 3-hour, hands-on workshop, participants will develop a 6-month marketing plan under the guidance of the instructor and other marketing mentors. Participants MUST have the following to register for the workshop:

  • Minimum of two buyer personas 
  • Positioning statement and messaging architecture 
  • Unique selling proposition statement
  • Buyer journey map of 1 competitor or of a comparable product 

Prerequisites: Completed M1-Startup Marketing 101 and M2-Buyer Personas, Messaging Architecture and Unique Selling Proposition OR 5 years of experience as a marketing professional. 

Attendee Type: Open to ATDC Accelerate and ATDC Signature companies only

Instructor Bio

Jacqui Chew is ATDC’s CMO-in-residence where she marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million.

 

REgistration Link