Advanced: Monetizing Innovation

2018-10-11 1:30 pm - 3:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

In partnership with Engage, Simon-Kucher will be at ATDC sharing best practices on “monetizing innovation” with Accelerate and Signature companies. Simon-Kucher (SKP) is the world’s top pricing consulting firm having done 10k+ projects and worked for 200+ Fortune 500 companies. SKP has defined the pricing strategies for many of the leading technology companies including Uber, Dropbox, Asana, and GitHub. In fact, they have literally written the book on “Monetizing Innovation.”


  • 1:30 – 2:30 – “Monetizing Innovation” and Q&A – Led by Brad Soper (SKP Partner & Board Member)
  • 2:30 – 3:00 – Networking and Individual Q&A with SKP team members
Registration link
  • Accelerate and Signature companies can preregister for this class using this link. 

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    Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

    Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

    After this program, you will have identified the core of your business model - your customer segment and value proposition. Or you may discover there isn't one. And that's OK too. It's better to find out now than after spending years and a fortune only to find out you were wrong.

    How does it work?

    1. Multi-week intensive program. You should commit to attend every week.
    2. Each week, make assumptions about what needs to be true about your business model to succeed.
    3. Design tests to disprove each assumptions.
    4. Collect data and interpret the results.
    5. Update your business model canvas based on what you have learned.
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    7. Repeat.

    You will be expected to talk to at least 10 potential customers each week.


    Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.