Advanced: Monetizing Innovation

2018-10-11 1:30 pm - 3:00 pm
ATDC Community Room (Room 2525)
Address: 75 5th St NW, Atlanta, GA 30308, USA

In partnership with Engage, Simon-Kucher will be at ATDC sharing best practices on “monetizing innovation” with Accelerate and Signature companies. Simon-Kucher (SKP) is the world’s top pricing consulting firm having done 10k+ projects and worked for 200+ Fortune 500 companies. SKP has defined the pricing strategies for many of the leading technology companies including Uber, Dropbox, Asana, and GitHub. In fact, they have literally written the book on “Monetizing Innovation.”


  • 1:30 – 2:30 – “Monetizing Innovation” and Q&A – Led by Brad Soper (SKP Partner & Board Member)
  • 2:30 – 3:00 – Networking and Individual Q&A with SKP team members
Registration link
  • Accelerate and Signature companies can preregister for this class using this link. 

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  • 2020-09-29 12:00 pm - 2020-09-29 1:00 pm

    About the Class

    Protecting Intellectual Property (IP) is certainly important, but where does fit in the many priorities of any Startup business? We will address this important question in a round table fashion where attendees are encouraged to share their IP journey.  At the roundtable we will have a successful startup CEO and attorneys/advisors who have shepherded many Startups in the past with IP. This class is for any Startup aiming for long term success and wishing to learn from and network with IP experts.

    What you will learn:

    • What aspects of IP are most important to address and how should a young business address them?
    • How does IP and employment intersect?
    • What are best practices for IP security that don’t include filing for a patent or copyright?
    • What are the dangers and pitfalls of ignoring IP questions (or spending too much time focused on them)?

    The following subjects will be addressed over the course of the four-part series:

    1.       What Startups Need to Know About IP

    2.       Finding Value for Your Startup TODAY Using IP

    3.       How Does the World View You Differently Before/After IP?

    4.       IP in Action: How will you most likely use IP assets over time?

    About Georgia Intellectual Property Alliance 

    The Georgia Intellectual Property Alliance® (GIPA #gaipalliance) is empowering Georgia IP to advance society.™ Our mission is to provide the leadership, resources and advocacy to make Georgia a global model for the most efficient and effective ecosystem to facilitate creation, protection, and enablement of intellectual property for the economic and social well-being of our citizens. (