November 29, 2018 in Blog, News from Our Companies, RetailTech

VeriSolutions closes Series A funding

Post placeholder image

Round was led by Avery Dennison, Atlanta Seed Company, and Service Provider Capital.

VeriSolutions, an Atlanta-based Internet of Things (IoT) enabled software startup company, has closed its Series A round financing led by Avery Dennison Corporation, a Fortune 500 global materials science and manufacturing company that specializes in the design and manufacturing of a wide variety of labeling and functional materials. Atlanta-based venture funds Atlanta Seed Company and Service Provider Capital also participated in the round. (The parties have declined to disclose their exact investment amounts.)

VeriSolutions is a member company in the Advanced Technology Development Center’s ATDC portfolio of startups.

Michael Crocker is CEO of VeriSolutions.
Michael Crocker is founder and CEO of VeriSolutions.

Its unique cloud-based environmental monitoring and task automation solutions are currently used in the food service, hospitality, and healthcare industries by several national brands that seek to implement traceability and cost-effective compliance across their supply chains. The new capital will help the company further scale its operations, activate global opportunities, and expand VeriSolutions’ IoT platform into new verticals and capabilities.

“In the United States, approximately 30 to 40 percent of the food supply is wasted at a cost of $165 billion. Avery Dennison has already proven the efficacy of its Freshmarx® products with our platform,” said Michael Crocker, VeriSolutions’ founder and CEO. “And beyond reducing waste, when it comes to maintaining perishable goods in safe conditions, Freshmarx® Solutions can deliver scalable systems that help keep consumers safe, enabling brands and supply chains to shift from reactive to proactive.”

For Avery Dennison, the investment is part of the firm’s larger strategy.

“Avery Dennison is excited to lead VeriSolutions’ Series A financing,” said Max Winograd, director of Open Innovation and Venture Investments at Avery Dennison. “This investment advances our leadership position in intelligent labels and will accelerate adoption of IoT solutions in new verticals, such as food service, where there is growing demand for improved traceability, visibility, and agility.”

About VeriSolutions

VeriSolutions, an Atlanta-based, IoT-enabled software startup company, simplifies environmental monitoring, helping business owners reduce waste and ensure brands simplify regulatory compliance by empowering them with necessary data. The VeriSolutions IoT platform is applicable to a wide range of industries, including food service, hospitality, healthcare, pharmaceuticals, agriculture and more. Learn more at

About Avery Dennison

Avery Dennison Corporation (NYSE:AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at

By browsing this website, you agree to our privacy policy.
I Agree